Blockchain for Marketing

Discover how web3 is emerging in the Marketing industry.

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What challenges face the Marketing industry?

The Marketing industry faces a few key challenges including: Authenticity, Differentiation, and Data Privacy.

Authenticity

A lack of trust and confidence can undermine an individual or entity's perceived authenticity and dependability.

Differentiation

The business challenge of differentiation lies in crafting a unique value proposition that distinguishes a company from its competitors and appeals to its customers.

Data Privacy

Data privacy concerns are escalating as personal data becomes susceptible to unauthorized access, potentially leading to identity theft and confidentiality breaches.

Blockchain technology could change our world more than people imagine.

Jack Ma

CEO

,

Alibaba

What are use cases for blockchain in the Marketing industry?

Blockchain can be used to solve problems in the Marketing industry including Attribution, Brand Building, and Loyalty Programs.

Attribution

Blockchain can be used for attribution, offering a transparent and immutable record of ownership and authorship, ensuring proper credit, and protecting against plagiarism.

Brand Building

Blockchain technology can be harnessed for brand building, offering transparent and immutable records of product origin and authenticity, thereby enhancing customer trust and loyalty.

Loyalty Programs

Blockchain enhances loyalty programs by establishing a transparent and immutable system that securely records and tracks customer rewards, ensuring accountability and bolstering customer trust with utmost reliability.

How can Alchemy help Marketing companies with their blockchain strategy?

Alchemy's team of blockchain experts and enterprise-grade web3 development platform can help Marketing companies plan, build, and scale new blockchain initiatives.

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Spearmint

A free, automated web3 allowlist platform for community founders and prospective members.

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NFT API

Launch, verify, and analyze NFTs more efficiently and at no cost.

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Custom Webhooks

Stream on-chain data and get notified immediately about blockchain data changes.

Alchemy’s NFT API will allow us to be the token verification system for every web3 community in the world - so we can quickly, accurately and reliably query NFT metadata, and our customers can create meaningful shared experiences for their users.

Raymond Feng

CTO and Co-founder

,

Collab.Land

Continue learning about enterprise blockchain solutions

Read overviews written by Alchemy's team of research analysts to discover ways enterprises in the Marketing industry are using blockchain.

Enterprise Blockchain FAQs

Does Alchemy support permissioned blockchains?

Alchemy's supported blockchains include Layer 1s like Ethereum, Solana, and Astar, Layer 2s including Arbitrum, Starknet, Polygon zkEVM, and Optimism, as well as Polygon's PoS sidechain. Alchemy also supports Goerli, Sepolia, and Mumbai testnets. If you are interested in running a permissioned blockchain, contact our team of experts!

How can I get started building with Alchemy?

You can start building on Alchemy immediately!  Alchemy boasts the most comprehensive free tier in all of web3 development. From core node RPC services, to enhanced APIs and account abstraction infra, Alchemy's free tier has a robust set of tools and lots of capacity to start building right away. If you need more advanced tools, higher throughput, or more monthly compute units, Growth and Scale Tiers are self-serve starting at $49/month and $199/month respectively. For custom plans and enterprise SLAs, please contact our sales team!

Who can help me figure out my enterprise web3 stack?

The Alchemy Sales Team is available to answer any and all questions about the infrastructure and tooling your company needs to bring a production-ready web3 strategy to market. To get started, book a time with an expert!

Does Alchemy offer consulting services?

Alchemy does not offer formal consulting services, but our team of experts are ready to help you think through important product and infrastructure considerations. Contact a member of our sales team to start the conversation!

Talk to an expert

Need guidance exploring web3 strategies, evaluating trusted partners, or scaling blockchain initiatives? Our team of experts is ready to help!

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