Founded in 2020 by Jaemin Jin and Arthur Jen, who later started the Magic Labs team, Magic is a California-based blockchain company and a developer toolkit. Magic provides a friendlier user experience for Web3 products. The users no longer need to download any wallet or store private keys. Instead, they can signup with their emails or Google. Apart from that, Magic makes it possible to buy crypto and NFT with fiat with its in-built on-ramp infrastructure.