Fortune
The most important companies in crypto: Breaking down the Crypto 40 winners
It’s a dirty secret in the media industry that “best of” lists are popular, but also, in most cases, totally subjective. It’s not hard to sit around with a few work buddies to come up with some names, and then present it to the world as an authoritative ranking—and pick up some clicks in the process. Fortune lists aren’t like that—and the inaugural Fortune Crypto 40 definitely isn’t like that.