While the demand for digital assets insurance is growing, the insurance sector is complex, fragmented, and not yet totally acquainted with modern-day risks. Avata’s founders identified the problem that although professional gamers’ digital assets were becoming a vital part of furthering their gaming professions, they could not protect their gaming assets against evolving (cyber) risks. This realization led to the idea of insurance solutions designed to cover the risk of digital assets losses. Their initial idea transformed into an innovative solution that provides customized insurance offerings for every digital asset owner.