Novel
Novel is a wallet-pass loyalty platform that helps merchants create omnichannel loyalty programs via Apple and Google Wallet.
What is Novel?
Novel is a wallet-pass loyalty platform that helps merchants create omnichannel loyalty programs using Apple and Google Wallet passes. With Novel, merchants can capture customer emails, enroll customers into loyalty programs, and send free push notifications — all without requiring a dedicated app. Novel integrates with the Shopify ecosystem, connecting to loyalty, email/SMS, and subscription platforms. Features include point-of-sale pass scanning, proximity marketing with location-based pushes, real-time balance syncing, and an analytics dashboard tracking revenue, AOV, referrals, and campaign performance.
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GrapeApp store listings are independently reviewed and written by Alchemy using a combination of inbound submissions, editorial research, public project sources, and third-party directories, including ecosystem data from The Grid under the Open Database License, DefiLlama, DappRadar, Reown, and chain ecosystem pages.
