The goal of NFTfi is to enable the financialization of NFTs and digital currencies. By providing a market for NFT collateralized loans, NFTfi allows borrowers to use their NFTs as collateral to acquire liquidity. Platform sectors include NFT fractionalization, NFT renting, NFT derivatives, and Lending\Borrowing NFTs. The nature of the platform allows lenders to make whatever loan offer they desire,  allowing for adjustments depending on if the loan is for friendliness, acquisition, or profit.