With Protico's Web3 Lobby, enterprises are empowered to directly build native communities right on their products (Web and apps) without pushing users out to 3rd-party social platforms like Discord or Telegram and losing users' engagement on assets they own. For the users, Protico empowers everyone to join the communities right on the products they use with like-minded people, creating novel and seamless Web3 chat experiences with wallet-bundled ids and assets. With Protico, you can finally say goodbye to the friction with Discord or Telegram channels.