Plex allows brands to query relevant audiences, understand who they are based on on-chain/off-chain attributes, and engage them via omnichannel messaging, content publication, and airdrops.   Plex will allow users to (1.) build a repository of wallets relevant to you, (2.) understand your token holders, (3) track wallets interacting with your brand (4.) segment your web3 audience, (5.) engage via web3 and web2 channels or via content delivery on a managed network of web3 publishers.