Yabal tackles the disconnect between artists and their global fanbase by enabling live virtual concerts, where artists perform as motion-captured avatars in a shared 3D game world. They are creating a fresh, immersive concert experience that's more engaging than typical live streams. By owning an OG avatar, fans get access to all concerts and can earn rewards for active participation. This platform not only provides artists with a broader reach but also fosters a vibrant fan community and adds a new revenue stream in the digital era.